The Kiki challenge, promoted by Canadian rapper Drake, involves jumping out of a moving auto and dancing to his song In my feelings alongside the vehicle. On 30 July, the UP police took to Twitter and indulged into some clever wordplay to raise awareness.
A Delhi Police official said people caught indulging in the Kiki challenge could be booked for nuisance on the roads or playing loud music in addition to unsafe driving under the provisions of The Motor Vehicles Act. "It may look exciting but is indeed risky", Chandigarh Senior Superintendent of Police Shashank Anand told PTI today.
Akshayraj, DCP traffic, said that the police will lodge complaint and book the people whoever takes the Kiki Challenge.
The SSP maintained that violators will be issued a challan and their vehicles will be impounded.
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"The video starts off with the line", "Keke, do you love me?" "So please stand by your kids in all the challenges in life except #kikichallenge", reads the UP police tweet, which also shows a female dancing along a moving vehicle. In hundreds of such videos that have surfaced on the internet, people are seen crashing into poles and tripping on potholes.
One video shows a dancing woman's handbag being stolen. Many youngsters are jumping out of their cars and getting hurt by daring to sing to the Canadian rapper song "In my feelings". Many celebrities, including Will Smith, Ciara, Odell Beckham Jr., Kevin Hart and the cast of "This Is Us", are among those taking part in it.