"Democrats let him stay", the text on the screen continues.
The ad then turns to footage of the caravan of Central American migrants making their way towards the USA border.
Trump captioned the post, "Illegal immigrant, Luis Bracamontes, killed our people!"
Bracamontes, an immigrant living in the country illegally, sports a shaved head and long chin hair and speaks in accented English in the video, and his words are clear: He's killed cops and he's "gonna kill more cops soon".
The expletive-filled video was immediately denounced by some Democrats and Republicans alike as racist. The man also featured in a January video tied to the anniversary of Trump's January 20, 2017 inauguration.
"There is some ambiguity about when a disclaimer is required for ads posted exclusively on social media, and the Trump campaign may be trying to assert a loophole", Brendan Fischer, who is in charge of the government reforms program at nonprofit Campaign Legal Center, told ABC News.
Donald Trump Responds to Oprah: Democrat Candidate for Georgia Governor 'Not Qualified'
As Winfrey was speaking, Vice President Mike Pence was in Dalton, about 70 miles north of Marietta, to add his support to Kemp. Abrams is locked in a tight race with Republican Brian Kemp as she tries to become the nation's first black female governor .
As of Friday morning, it had received 3.94 million views in a little more than 24 hours and was the pinned tweet atop Mr Trump's profile, meaning it was the first thing any visitor to his Twitter page would see. A senior counterterrorism expert in the Trump administration told CNN that there's no evidence "ISIS or other Sunni terrorist groups are trying to infiltrate the southern US border".
During the 1988 presidential election, Roger Ailes - who would later go on to create the Fox News Channel in 1996 - masterminded a controversial commercial for Bush's campaign against then Democratic candidate and Massachusetts Gov. Michael Dukakis.
"This was a classic example of racial cuing", Claire Jean Kim, a political-science professor at the University of California at Irvine, said in a 2012 PBS special. "You've spent years drumming up fear of immigrants, misrepresenting the danger they pose, blurring the line between criminals and noncriminals (including "dreamers") and sending dog whistles - no, make that trumpet blasts - to the white nationalists".
"This is distracting, divisive Donald at his worst", Perez said on CNN.
It wasn't just liberals who took issue with this latest "fake news" attack by the President. In an interview with CNN, Perez described the ad as "fearmongering". The ad was widely criticised for emphasising that Horton was black.