Harley-Davidson's President and CEO Matt Levatich has stated that he is pushing hard to reverse the company's state of affairs, and defended the decision to shift production elsewhere from USA due to increased European Union tariffs - fuelled by Donald Trump's domestic enforcements.
Harley-Davidson isn't giving out any more technical information just yet. Though Royal Enfield does not sell its bikes at the same price point as Harley the buyer profile of both the brands is largely the same.
Harley-Davidson, known for its car-alarm triggering engine rumble, said LiveWire will have no clutch and no gears with the goal of making motorcycle-riding accessible to more people.
Iconic American motorcycle manufacturer Harley-Davidson unveiled on Monday a global growth plan to revamp its US business with new products and cost-cutting measures, while also expanding internationally.
Harley-Davidson said it plans to develop a 200-500cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India.
House Conservatives File Impeachment Articles Against Rod Rosenstein
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Samantha Kay, a Milwaukee resident who recently learnt to ride a motorcycle for the first time, said she doesn't picture electric motorcycles when she thinks of Harley-Davidson, but she welcomed news of the LiveWire. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining US sales.
Levatich, a 24-year veteran in the company, hopes to make China another promise land for Harley-Davidson with the new path being laid out for the future. The LiveWire is being hailed as "the first in a broad, no-clutch "twist and go" portfolio of electric two-wheelers created to establish the company as the leader in the electrification of the sport", wrote the company in a press release. Aesthetically, all three models are different from the current crop of Harley-Davidson's signature heritage cruiser designs.
Growth will be in Asia, and Harley-Davidson intends to pursue it with smaller motorcycles and new business partners.
Rather, Harley - which recently said it would close a factory in Missouri to concentrate manufacturing in the USA - is up against three distinct challenges.
Harley-Davidson's all-new custom motorcycle with a muscular stance, aggressive, stripped down styling and 1250cc of pure performance, is planned to be released in 2021. Trump complained when Harley announced in June that it would shift production to non-US markets to build bikes for Europe, dodging potential tariffs.