Bouncy castles in public areas should be temporarily banned following the death of a young girl thrown from a seaside inflatable, an MP said.
Several ambulances were rushed to Gorleston beach after more than a dozen panicked eyewitnesses called the emergency services to report the incident. She was taken to the James Paget Hospital, where she died.
A witness, Kayla-Ann Weaver, who was sitting just a few metres from where the incident took place, said she'd never let her girls play on a jumping castle, The Sun reports.
Zoe Dye, 32, from Bradwell, described how she heard a loud bang and then "looked up and saw the little girl high up in the air".
'The bouncy castle was not like one I have seen before.
Crowds had flocked to Gorleston, a popular beach destination for families, as the area was experiencing a heat wave.
Police have established a crime scene to determine what happened.
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There were no bullet marks on the bodies of seven women and four men, police say. According to sources, all were from the same family and owned a grocery shop.
"Parents and children have a right to know and to expect safety from children's play equipment", she said. "Sadly, despite all the of the efforts and interventions, she was pronounced deceased".
A man gave her cardiopulmonary resuscitation until an ambulance arrived. "Our thoughts are with the family at this time".
"A police cordon has been put in place at the scene whilst enquiries continue".
The death is the latest in which a fun day out involving a giant inflatable has turned to tragedy.
Married couple William and Shelby Thurston, aged 29 and 26, were each jailed for three years after being found guilty of manslaughter by negligence.
Summer Grant, from Norwich, was seriously injured when the inflatable was sent "cartwheeling" 300 yards down a hill in Essex in March 2016.
Elizabeth Anne Collings, 68, and Claire Furmedge, 38, died after the Dreamspace artwork blew free in Chester-le-Street in July 2006.