Following the latest #LivingWhileBlack controversy, fortunes have diverged for Ettel and the eight-year-old she's accused of bullying.
In the video, a family member of the girl is seen confronting the woman on the phone.
That's not all! Ettel was also set to be one of the subjects of a documentary called Lady Buds, which centered around women in the cannabis industry. Ettel says that she contacted the building's security before pretending to call the police.
In just about the only piece of good news to come out of this incident, an anonymous donor gave the girl selling water four tickets to Disneyland after being moved by the video.
The footage quickly went viral on Twitter, and many expressed their outrage over the fact that a grown, white woman was harassing a black child for literally no reason at all.
Ettel told CNN she was trying to make a deadline on the day the incident occurred, and became annoyed by what she described as constant yelling about $2 water bottles for sale outside her window.
Supreme Court Declines to Hear Appeal of Brendan Dassey
As a result, many people had their eyes on another, very similar case, Arlene's Flowers v. Stutzman was sued by Curt Freed and Robert Ingersoll in 2013.
Angry Twitter users slammed the woman for her petty actions. "Knowing that and knowing everything that's going on in the media, why would you call the police on a child of color?" Ettel said she's getting online death threats, stating she feels "discriminated against".
The company she runs sells cannabis products for pets, and partners were severing ties with her.
In the viral video, the girl's older cousin can be seen following Ettel, who was walking away while talking on the phone.
So my little cousin was selling water and didn't have a permit so this lady made a decision to call the cops on an 8 year old. She'd been "putting up" with the noise for hours, she explained, and "just snapped". She also said police never even showed up. But mostly, it involved Twitter tracking down the angry woman, real name apparently Alison Ettel, and gleefully watching her career suffer. SF Gate reports that a spokeswoman for the San Francisco Police Department said officers have had no recent contact with an 8-year-old girl.
A post on the Instagram for Magnolia Wellness in Oakland, California said: "As of today, Magnolia will no longer be carrying Treatwell Tinctures". With waters fetching more than $5 inside the hot Bay Area stadium, community sellers are an essential part of the gameday experience. She said she wanted them to be quiet.
"We just can not support someone who behaves in such a way", Magnolia manager Ruby Pearl told KTVU on Monday, despite the products doing very well at her shop.