Before the auction proceedings got underway on Tuesday, technical bids were evaluated following which it was learnt three digital players Facebook, Google and Yupp TV did not place their bids.
The online auction will now resume on Wednesday at 11.00 AM from the same stage.
Rupert Murdoch's Star paid 38.5 billion rupees ($592 million) for the rights to broadcast India's home matches from 2012-2018. During IPL media rights auction, Jio had limited itself to the Indian sub-continent digital rights but not this time.
The initial bid was Rs 4,176 crore before it reached Rs 4201.20 crores. The GCR is one consolidated bid for the 102 matches to be played between April 1, 2018 to March 31, 2023 and it includes both TV and digital rights.
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As of now, the average bid per match is ₹59.14 crore, nearly 10% higher than ₹54.5 crore that Star India has shelled out for every IPL league match for the next five years.
For 2018-19 season, the per- match value for the global TV and ROW digital rights is Rs 35 crore, Rs 8 crore for Indian sub-continent while Rs 43 crore will be the starting bid for the Global Consolidated Rights. The day's bidding started with Rs 45.17 billion and went up consistently to Rs 45.65 billion, Rs 54.88 billion, Rs 57.48 billion, Rs 60.01 billion, Rs 60.03 billion to finally end the day at Rs 60.32 billion. Star officials, involved in the bidding war for the India cricket rights, could not be contacted for a comment. The deal also stands for five years from 2018. All three bidders have bid for the global consolidated rights comprising TV+ digital.
In the fray are broadcasting majors Star and Sony and the new entrant Jio (Reliance).
The Star network has already acquired rights for the IPL.