The company in its strategic re-alignment also seeks to smash off its competitors such as Amazon, Blue Apron Holdings, Meal-Kit purveyor etc. on various aspects including pricing, packaging and also the culinary experience.
Walmart is rolling out new meal kits in a move to provide simple-to-cook, at-home dinner options. It is offering three types of kits: pre-portioned meals that need to be cooked; ingredients that pair with its rotisserie chicken; or one-step dishes that just need to be heated up.
Responding to Amazon's launch of Whole Foods grocery delivery through Amazon Prime Now, the largest USA reatiler Walmart has announced its plans to provide ready to eat meal kits priced between $8 nd $15 at, starting with 250 ourlets today.
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Walmart wants a bigger slice of the crowded meal kits business, announcing Monday that it will offer easy-to-make dinners in more stores this year.
Walmart's basil garlic chicken kit. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager of deli services for Walmart. All kits are made and packaged in individual stores daily. Consumers can either buy directly in store, or order kits online and pick them up later that day. The Walmart website has an expanded assortment of meal kits and other specialty items like snack boxes.
Grocery analyst David J. Livingston said retailers like Walmart are searching for ways to maintain their market share in the grocery industry as online shopping, grocery delivery and pickup grows rapidly. "If you disappoint the customer on quality, it takes a long time to get that back".