Amazon.com, Inc. (NASDAQ:AMZN) announced recently that it will no longer sell new products from Google's Nest home division, once the current stock is over. "Nest employees who were on the call ended the discussion under the impression that the decision had come from Amazon CEO Jeff Bezos, although Amazon's retail team didn't explicitly say that at any point, according to a person familiar with the call".
Amazon is poised to take its competition with Google to the next level, as it looks to stop selling the Google Nest line of smart home devices. But officially, Nest will probably be gone from Amazon in a few months' time. In 2015 it stopped selling the Chromecast and Apple TV because they didn't have support for Amazon's streaming video platform, Prime Video.
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The latest bout in the tussle of the tech heavyweights was kicked off by Amazon's decision to stop sales of Nest's newer products (including the Nest Cam IQ and its new thermometer). Then, the e-commerce giant removed YouTube from Amazon's Fire TV products and the Echo Show due to "lack of reciprocity". The decision from Amazon's retail team was reportedly relayed through a conference call late a year ago and they were informed that the decision came from the top (and we assume it's CEO Jeff Bezos they were pertaining to). While there appeared to be some reconciliation previous year after an announcement on Google Chromecasts resuming sales on the e-commerce platform, they still aren't available three months later.
It's not clear yet whether third party sellers will still be allowed to sell Nest devices on Amazon. Amazon continues to sell similar products from other manufacturers such as August, Lighthouse, etc. It previously wouldn't sell Google Home speakers or the Pixel phone.